SOULED

* ART x CONTEXT *
by the artist ATB
BIRTH: 06/20/1985
DEATH: 06/20/1985
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ABOUT

We value things not for what they are, but for what they mean. And meaning is made with context. For us, there is no greater context than time: a finite window with an indefinite end.

By appropriating context as its medium, SOULED reveals the truth: how we see a work of art creates the art we see. The artist ATB conspires with the audience, fusing performance and visual art through time to foreground context as the origin of meaning and value — in art and in life.

When participating, the artist compels you (a finite being) to interrogate your perception and reflect on the ever increasing value of what you have left.

CONTEXT

WAVES

SOULED is released in WAVES.

A WAVE is a series of 12 identical WORKS, sold consecutively, for up to 12 days.

WORKS

The price of the first WORK is determined by the number of its WAVE.

The price of each subsequent WORK doubles sequentially.

MARKS

MARKS are applied to significant WORKS indicating their position within a WAVE.

BIRTHMARK

The first WORK sold within a WAVE receives a BIRTHMARK.

LIFEMARK

The 12th WORK sold within a WAVE receives a LIFEMARK.

DEATHMARK

In the event not all WORKS are sold within 12 days, the last WORK sold
receives a DEATHMARK.

WAKES

All unsold WORKS are destroyed in the performance of a WAKE.

TOTAL NO. OF WAVES

6

AVG. TIME

12D 00H 00M 00S

BIRTHMARKS

6/6

DEATHMARKS

6/6

LIFEMARKS

0/6

WORK 1

6/6

WORK 2

6/6

WORK 3

6/6

WORK 4

6/6

WORK 5

6/6

WORK 6

6/6

WORK 7

6/6

WORK 8

5/6

WORK 9

3/6

WORK 10

2/6

WORK 11

0/6

WORK 12

0/6

ARTIST

BIOGRAPHY

The artist ATB (b. June 20, 1985) is a metamodern American artist living and working in Lexington, Kentucky, USA.

His work — a lifelong vocation titled SOULED — combines elements of performance and visual art to position context as a medium.

Born in Bowling Green, Kentucky, the artist's childhood was upended at the age of eight when he witnessed his father become paralyzed in a diving accident while celebrating Father's Day and his birthday. He would grow up as both a dependent and caregiver to his father until leaving home at the age of 18.

He attended Centre College where he studied theatre (stage direction) and anthropology/sociology (media). The intersection of these domains led ATB to experiment with the media's role in shaping meaning for artist and audience in staged productions. Upon graduation, he was recognized with the college's most prestigious performing arts award — the West T. Hill Dramatic Arts Prize.

Defying expectations, including his own, he abandoned the stage shortly after to pursue a 15-year career in brand strategy and design during which he has received dozens of accolades including Best of Show at both the American Advertising Awards and AIGA's The 100 Show.

Now, an emerging artist, ATB explores the role of context in creating meaning and value through SOULED, a lifelong meditation in finitude.

ORIGIN

April 17, 1993. Without context, it's a date floating in a pool of yesterdays. But for one person, it was significant. He was a cabinet maker, a dancer, and an outdoorsman.

To me, he was Dad. And April 17, 1993 was his 36th birthday. He had 62 days left.

That year was the first time Father’s Day fell on my birthday. I was turning eight, and to mark the occasion, my parents planned a full weekend of future memories. First up: swimming at our neighbor's pool.

Time is cloudy; it billows and swirls fictions with facts. I did forget my goggles. That much is fact. But there are competing fictions. Did I ask or did he offer to go back and get them?

He left. He returned. He jogged up to the side of the pool as I shouted from the diving board, "Throw them to me!" Instead, he clenched the goggles between his teeth, stretched his arms above his head, and dove in.

He surfaced moments later, his body bobbing — a buoy in its own wake. Dad was instantly and permanently paralyzed from the neck down, the result of a catastrophic spinal cord injury. My mom and neighbor pulled his body from the pool. He thought he was swimming the whole time.

For 36 years, he lived a life unbound by finitude. But now, his life had a new temporal context: a life expectancy of ten years — each lived motionless — bound to a wheelchair.

When you’re eight, 36 is old. It feels like enough time. But when I turned 36, it wasn't. There wasn't much left, and none of it was promised.

Paul Bowles puts the epiphanic moment to words in The Sheltering Sky. “Death is always on the way, but the fact that you don't know when it will arrive seems to take away from the finiteness of life. It's that terrible precision that we hate so much. But because we don't know, we get to think of life as an inexhaustible well. Yet everything happens a certain number of times, and a very small number, really.”

We say we spend our time, but time is not a currency. The accounting is a paradox. When we spend our wealth, our balance is less. But with time, the more we spend, the more valuable our remainder becomes.

My father was given ten years, maybe enough to see his son graduate from high school. But they weren't bad years; they were good. Very good, mostly. And through sheer force of gratitude, he turned those ten into 22.

For each year he spent with us, the remainder in his ledger grew more valuable. Already he'd built his last cabinet, danced his last dance, and watched his last sunrise in the woods. But because of what he'd lost, he could see — better than I could — the value of what we had left.